By Brad Beckstrom
What is disruption? It’s when an established industry like eyeglasses, taxicabs, music is completely turned on its head by a new technology or a new way of doing things.
Usually this is very good for Frugs. Eyeglasses and prescription sunglasses drop from hundreds of dollars down to $75. A taxicab ride into town drops from $20 to $10 and comes with a tidy receipt, including a map of your journey sent to your phone from UberX. Music sounds better and, is unlimited, for a fraction of what we used to pay.
Whenever I see an industry about to be disrupted, I see opportunity to flex some frug muscles and get the word out. The next industry being disrupted…..
The home security business is a 5+ billion dollar industry. The industry includes established players like ADT, FrontPoint, Brinks. Also, other major communications players have jumped into the game including Google, AT&T, Verizon, Comcast, and others.
The monthly monitoring fees are the bread-and-butter profits for these companies. Much like the cable or mobile phone industry, they are willing to install a high-tech home system, for a low price, but you’ll be on the hook paying anywhere from $30 to $200 a month or more, depending on the number of entries, windows, sensors, and keypads etc. in your home.
Cable companies and mobile carriers are jumping into this market because it’s a perfect fit for their model. They are very good at setting contracts up, raising prices while charging early termination fees for those who want out after their monthly monitoring gets too pricey.