All posts tagged frug apps

Should I have another?  

The best way to track your alcohol intake without carrying around a breathalyzer or having someone offer you one.


By Brad Beckstrom

So one friend says to me “I shouldn’t have a beer, I’m driving.”  Another friend says “Let’s have another round.” And he may have already had 5. Even though I frequently use UBER or Lyft to get around, I still think it’s a good idea to keep track of what you’re drinking. I’ve been trying to cut back on the amount of alcohol I consume to lose a few pounds and live a healthier lifestyle.

I found a subtle trick you can use  to limit your drinking and stay well within legal limits. You’ll be able to your enjoy yourself whether it’s with the 1 beer friend, 5 beer friend, or no beer friend. Here’s how it works:

The past couple of years I’ve been using a smartphone app called IntelliDrink. The app uses an algorithm based on information you put in to set up your profile. Your profile includes things like height weight, and gender but also allows you to put in your favorite drinks, including type, size, and alcohol content in advance. So, when you have a beverage, all you need to do is click on the drink button. You can even adjust the time you started, as well as whether you have recently eaten, or are drinking on an empty stomach. Just make sure you’re sober when you complete your profile and put in the drink information. You only need to do this once.

frug intellidrink

The most important feature on the app is the blood alcohol content (BAC) graph. What many people don’t realize is that your blood-alcohol level continues to rise after you stop drinking, especially if you’ve had several drinks over a short period of time.  This app does a great job of tracking and  predicting blood alcohol content based on your profile and the types, time, and number of drinks you’ve entered by hitting the drink button. Read more…

The Allure of the Obscure.

The Real Grand Budapest Hotel. Palace Bristol Hotel in Karlovy

The Real Grand Budapest Hotel. Palace Bristol Hotel in Karlovy

By Brad Beckstrom

Knowing little about your destination is half the adventure.

Years ago, before online travel booking, I had a roommate that used to walk into a travel agent, or up to a ticket counter, and ask for the least expensive plane ticket available to anywhere. He would gather up the information and try to talk friends into joining him at this random, often obscure, location for a weekend. It was the late 80s and discount airlines were starting to crop up with all kinds of $39 specials to destinations that they wanted to build traffic to. There was one airline, People Express, that would even collect payment for the tickets once you got on the plane, sort of like a city bus.

His rule was it had to be the absolute cheapest ticket available, not something close to cheapest. The destination would be a secret to anyone who went along until they got to the airport. Read more…

Multitasking with Your Left foot and Your Right Brain.

The secret was in my feet.

Frug Feet2

By Brad Beckstrom

Many people think they they can multitask effectively. Companies put it in job descriptions, people put on their resumes, and talk about it in interviews. Neuroscientists say that we’re not actually multitasking but quickly switching from one task to another. Even if we believe we’re getting more done, multitasking makes us less effective.

But, what if we were to combine a single focused mental task with a simple physical one?  A single physical task like walking. This way we’re able to do the physical task almost from muscle memory and focus on the mental one with minimal interruption.  We can also minimize interruptions by being in motion instead of sitting in an office, for example. Read more…

Why you’ll soon be paying zero dollars per month for high tech home security.

Home Alarm Disruption

Scary Times for Established Players with Fees

By Brad Beckstrom

What is disruption? It’s when an established industry like eyeglasses, taxicabs, music is completely turned on its head by a new technology or a new way of doing things.

Usually this is very good for Frugs. Eyeglasses and prescription sunglasses drop from hundreds of dollars down to $75. A taxicab ride into town drops from $20 to $10 and comes with a tidy receipt, including a map of your journey sent to your phone from UberX. Music sounds better and, is unlimited, for a fraction of what we used to pay.

Whenever I see an industry about to be disrupted, I see opportunity to flex some frug muscles and get the word out. The next industry being disrupted…..

Home security.

The home security business is a 5+ billion dollar industry. The industry includes established players like ADT, FrontPoint, Brinks. Also, other major communications players have jumped into the game including Google, AT&T, Verizon, Comcast, and others.

The monthly monitoring fees are the bread-and-butter profits for these companies. Much like the cable or mobile phone industry, they are willing to install a high-tech home system, for a low price, but you’ll be on the hook paying anywhere from $30 to $200 a month or more, depending on the number of entries, windows, sensors, and keypads etc. in your home.

Cable companies and mobile carriers are jumping into this market because it’s a perfect fit for their model. They are very good at setting contracts up, raising prices while charging early termination fees for those who want out after their monthly monitoring gets too pricey.

The good news is this industry is about to be completely disrupted.

Read more…

The Trail That Saved My Life.

By Brad Beckstrom

the trial


That was my blood pressure reading.  My doctor came in to check it again. She came up with something higher. She said “You’re not going anywhere. We need you to lie down while we bring in a EKG machine.”

I had gotten some friendly warnings about my blood pressure before, but I was the proper weight (range) for my age and believed I was living a healthy lifestyle. But this blood pressure reading was off the charts for me, well, for anyone.


I was in the process of being unceremoniously bought out of a company I’d co-founded 10 years earlier. The stress of been building up for over a year and was showing up in all the usual places, poor sleep, weight gain, high blood pressure.  At that point, I was lifting weights 2 to 3 times a week but I’d given up running years earlier due to some knee issues. I enjoyed mountain biking but rarely found the time to do it.

If you’ve ever lived through a major lawsuit or been forced out of something that you spent over a decade building, whether it be a marriage, a company, a career, or something that feels like all three, then you begin to discover a whole new level of stress.  It’s different than work-related stress when you’re part of a team dealing with a difficult situation. In my case, it was personal and it was prolonged – 3 ½ years by the time it was all over.

Personal and Prolonged

It was the personal and the prolonged part that really impacted my health. The blood pressure warnings were in the early stages.  I needed to do something immediately. In addition, who was  going to provide life insurance for a guy with blood pressure like that? In what my former business partner later called a “strategic move,” all of my insurance had been canceled.

I needed a solution very quickly. It was a chilly fall day and I needed to just get outside and breathe. I walked down to the bike trail and just kept going. I only walked 2 miles but it was the most important walk I’d ever take. Read more…

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